Andreas Smetana: One Million Women

Andreas Smetana: One Million Women
Sunny

Andreas conceptualised and directed this Campaign for 1 Million Women, the global movement of women and girls from every corner of the world who are building a lifestyle change to fight the climate crisis.

Founder Natalie Isaacs needed a piece that everyone could actively identify with at an emotional level. We chose the much-loved song “You’re the Voice”, instantly recognisable and whose lyrics worked so well with our overall campaign concept, and we transformed it into a powerful anthem from women for climate change.

This project so far has has over 2.5 millions views.