Applying his near 42 years of experience of sitting in chairs in across three continents meant Tom Franks was the perfect candidate for directing this 60 second spot & shooting the candid suite of authentic portraits for the Australian Furniture Association.

Although it’s difficult to prove (and some might argue that his facts, figures & claims are completely unfounded) it’s widely accepted that Franks has more chair and stool experience than any other photographer/director in the Southern Hemisphere that sports a Yorkhire accent.