In collaboration with The Works Sydney we created a new performance based campaign for the Helgas Core Loaf range. This fun campaign centred on developing quirky characters through casting and performance. The characters included a teenager taking a break from the pool to smash a chip butty, twin body builders eating eggy soldiers lovingly prepared by their mum, a gamer girl being hand fed a wrap so she can keep gaming and a couple going way to far to toast their sourdough over the fire. The shoot took place over 2 days on location and required deliverables for OLV, Socials, Digital and OOH print. Being able to drop the cine camera and pick up high-end stills made the schedule both achievable and budget conscious but led to a seamless look across stills and motion.