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Talk about a mammoth task! Securing both the budget for film and stills allowed us to embark on a colossal venture that catered seamlessly to both mediums. We made a calculated move to invest our resources into the production itself, creating a sprawling set that could double as the canvas for our storytelling. And yes, that carefully planned tree – we intentionally went full autumn on one side, leaves scattering like they were auditioning for a windy blockbuster.
This choice had an interesting ripple effect. By prioritizing our production setup, we significantly reduced our reliance on post-production for the stills. The outcome? An ingeniously integrated campaign that delivered exceptional results. Now, that’s what I call budget-smart creativity!

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