Flint. AI.

At Flint, real light and real people stay at the centre of everything we do. AI is a tool we use only when a brief needs speed, scale, or flexibility, and we treat it with the same discipline we bring to all of our work. The idea leads. Craft stays in control.

Where we use AI

Safe zones only. Backgrounds and environments can be built in AI and blended with real photography without losing authenticity. Faces carry legal and ethical risk. For talent we always cast real people under proper contracts, then use those references in AI. It keeps brands protected.

Why Flint

AI works best when guided by real image-makers. Our team brings decades of photography, directing, and post experience.

How we begin

Every project starts with a conversation. We begin with real production and decide if AI can safely support the idea. Some jobs need it, others do not. The process stays clear.