The international Asics Gel-NYC campaign is an Integrated Photography and Film campaign superbly crafted by Tim.

Tim was commissioned to create an edgy ‘Day in the Life’ story with actor Lakota Johnson as he navigated his way through the streets of Sydney wearing the Asics Gel-NYC. Capturing the energy and essence of the city was paramount. Tim used an on-camera flash for a 35mm street style aesthetic.

We take great pride in the teamwork that has brought this campaign to fruition. The commitment and effort from everyone involved, especially our incredible clients in L.A. at Huffman Creative, have made this project a truly unique experience.