Comm Bank

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Over two days, we created three films and three stills for this campaign. This approach showcased how we split the production process between still and film shoots. Knowing that good photography takes time, especially for the large booked outdoor media, we made sure to allocate enough time for it. We didn’t treat photography as less important than filming. For the films, we used our remote control arms to add a dynamic rhythm to each small business owner’s story.

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